Before You Buy: What Most Community Leaders Get Wrong About Event Merch

Ordering merch can feel like a small task, but it's one that often goes sideways if not planned carefully. From leftover sizes, no one wants to merchandise that doesn't reflect the spirit of the event. The wrong approach to custom gear can cost you time and money, and miss opportunities for connection. Here are the top five pitfalls community organizations fall into: Skipping feedback – Don’t make the mistake of designing merch in a vacuum. Youth, volunteers, and your core community can offer valuable insight into what designs, styles, or colours will actually resonate. Merchandise is more meaningful when people feel involved in its creation. Choosing low quality to save money – Budget is always a concern, but cutting corners on quality can backfire. Thin tees, off-centred prints, or faded logos after one wash can send the wrong message about your program’s professionalism and care. No clear purpose – Every piece of merch should have a purpose. Is it a fundraising item? A th...