Merch Match: How to Align Giveaways with Your Event Theme
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At Strategic DesignTs, we often tell our clients: Good merch gets attention, but great merch tells a story. And the most powerful stories are the ones that align with the theme, goals, and spirit of your event. Whether you’re running a youth conference, a health fair, a neighbourhood clean-up, or a cultural celebration, the right merchandise doesn’t just fill a swag bag. It becomes a symbol of the experience and leaves a lasting impression long after the event is over. So , how do you make sure your giveaways actually match your mission? Let’s dive into the art (and strategy) of themed merchandise — with real examples, community event data, and practical tips to help you plan with purpose. Why Merch Matching Matters Stats show that alignment matters. According to a 2024 report by the Promotional Products Association International (PPAI): 83% of consumers are more likely to remember the brand when the merch is relevant to the occasion . 69% say they’re more likely...